End of Season Sale!

All items at www.heartsdesirejewelry.com
are an economy stimulating 50% off
now through Sept. 6

Enter promo code EOS50 at checkout
to receive the discount.

News this special is too good to keep to yourself, so tell all your friends!

Due to the deep discounts, all sales are final, but our
quality guarantee will still apply.

Happy Birthday August Babies!

Peridot is the modern birthstone for the month of August. This yellowish-green jewel is actually the transparent, gem quality version of the mineral Olivine.

Olivine is an abundant mineral, but in comparison,

gem quality Peridot is relatively rare.

Geologists believe that Peridot is formed on rocks floating in the earth's mantle approximately 20 to 55 miles below the surface. They need an extremely high temperature to crystallize, which happens as the gems are brought to the surface of the earth during a volcanic eruption.

The intensity and tint of the green in each gem depends on how much iron it contains. The lower the iron contents of the Peridot, the more beautiful the color. The most valuable color is considered to be a dark-olive green. Any brown in the color or visible inclusion in the stone lessens its value.

Nickel and chromium are also found in this gem as trace elements, so if you have an allergy to nickel, be careful not to wear this gem against your skin. Because of its high mineral content, it is prone to inclusions and difficult to find larger clean Peridot gems. Larger sized stones will be higher priced as in other top quality colored gems.

The history of Peridot can be traced back four thousand years where it was written about in the Bible under the Hebrew name of 'pitdah'. Egyptians held it in high regard as a symbol of nature and strength, calling it the gem of the sun. When Hawaiian natives discovered Peridot crystals in the black sand, they called them tears of Pele, the volcano goddess.

Up until the 18th century, Peridot was known as topaz. It was then renamed by the French, derived from the word 'peritot', meaning unclear or possibly from the Arabic word 'faridat', which means gem.

Many believe that Peridot is a symbol of vitality from nature that signifies strength and that the wearer of Peridot will enjoy happiness in marriage and both emotional and physical confidence.

Sardonyx is the traditional August Birthstone. It is an opaque mineral from the very large quartz family and more specifically, it is an onyx. While black onyx has black bands that are often hard to detect because they are all black, the layered colored bands of Sardonyx are shades of white and red. The name Sardonyx comes from the Greek word Sard meaning reddish brown.

Even though Sardonyx is not an expensive gem, it has been popular through the ages. Egyptians wore it as an amulet to guard against illness and harm. The stone was found in an archaeological dig at Knossos, Crete among the artwork of the Minoan civilization. It has often been used by many cultures for carving cameos. The image of the person would be carved into a white band with a colored band as the background. Roman soldiers would carve images of their heroes and gods in the hopes that by wearing their likeness they would assume their qualities.

Sardonyx is considered to offer protection and strength to its wearer. A gift of this stone is symbolic of a committed and happy relationship.

The jewelry items pictured here can be purchased on www.heartsdesirejewelry.com . Click on the picture for more information.

Best of the East Bay Party!

This year the East Bay Express will be celebrating its winners of the 2009 Best of the East Bay Issue by throwing the biggest visual and performing arts party the East Bay has ever seen featuring headlining bands, films, fashion, performing arts, live art, music and a kids Zone for younger party goers.

Style Lounge will join this event with the ultimate shopping experience and fashion show. Shop from independent designers and artists and find the latest wares in clothing, jewelry, accessories, art, home décor and indulge in free make-overs by the SF Institute of Esthetics and Cosmetology.

D.A.I. (Designers, Artists, Innovators) mission is to support and promote designers, artists and those with innovation, vision and passion for their creations. D.A.I. is dedicated to showcasing emerging designers and artists through public events, exhibitions, fashion shows and shopping events. Since founded in 2006, D.A.I. has partnered with the community to raise awareness and over 100K in funds for pertinent issues and non-profit organizations.
For more details, please visit www.mystylelounge.com or www.daievents.com

Time: 5pm-12am Where: Oakland Museum of California
1000 Oak Street at 10th near Lake Merritt Oakland, CA 94607